About us

Connect with Innovation

     the Sumitomo Electric Group’s branding strategy, the Sumitomo Electric Group provides in the course of developing towards its ideal state of a Glorious Excellent Company.

     “Connect” represents our determination to contribute to the development of society by connecting society, stakeholders, and the value generated through our business activities.

     “Innovation” represents our endeavor to further refine our core technologies that cover every stage of production from material engineering to manufacturing processes and our entrepreneurship to promptly respond to changes in society.

“Visual Identity”

     In 2015, the Sumitomo Electric Group established and introduced a more consistent visual identity in order to better visually represent the features of the Group and impress customers in various situations.

BRAND VALUE

   In formulating its visual identity, the Sumitomo Electric Group identified the four brand values below that underpin Sumitomo Electric’s unique qualities.

• Visionary

            Long-term, continuous perspective with a view to the future

• Committed

           Serious commitment and integrity

• Diverse

           Respect for diversity

• Innovative

           Creation of new values with an innovative mind